The Cups Estate cellar door

The Cups Estate cellar door

Some context for visitors: this blog is about the Mornington Peninsula in Victoria, Australia – one of the most beautiful places on the planet.

The Cups Estate has the distinction of being the most southerly of all the vineyards on the MPVA map – it does stand out on its own way down there past Boneo.  It is a small, but perfectly formed cellar door sitting amongst grass covered sand dunes – a very attractive location, equidistant between Rye Ocean and Gunnamatta beaches.

The big sky and green sand dunes at the Cups

The big sky and green sand dunes at the Cups

I haven’t eaten there, but the offering is a tapas style “small plates for sharing” menu.  It looked pretty good – prices weren’t outrageous.

The wine – it’s all well made by Rick McIntyre of Moorooduc fame.  Chardonnay, Pinot Noir, Shiraz, Moscato, a Rose and a Tawny fortified.  But here is the rub – $40 for the Pinot Noir.  Now for $40 you can get two bottles of The Vale Tempranillo, a Grant Burge Holy Trinity and $10 change, a Yering Station Pinot Noir and $8 change, and even a Port Phillip comes in at under $40 (Dan Murphys).  So I think this is a case of pushing your luck a bit – it’s sound wine at near fine wine prices.

The wines at the Cups Estate

The wines at the Cups Estate

It worries me that some of the Peninsula vineyards try and charge premium prices for a product that doesn’t stack up. In the long run it doesn’t make sense because your label – your brand – and the wine behind it is everything.  This is good wine, but at $40 a bottle not good value.  I bought the Shiraz at $30 a bottle – but don’t get me started on the Shiraz you can get for $30 …..

The Cups Estate restaurant

The Cups Estate restaurant

The Cups Estate is a lovely place to visit – and I hope you do – the cellar door staff are great.

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